Concept

Life's so sweet is a TV show aired daily that presents the everyday life of an imaginary neighborhood of Marseille (a sun-drenched megalopolis on the Mediterranean). Le Mistral and its inhabitants of all ages are involved in fantastical stories, with breathtaking plots, and ordinary people in extraordinary situations.  

 Targets

Life’s so sweet gathers a family audience, the show is transgenerational, but its impact is specifically strong on the 15 to 24 years old, women and the seniors.

 Broadcaster

Show of 26 minutes broadcasted on France 3, since September 2004.

 Key Figures

Over 6 million viewers each night.
Over 13 million different viewers, watch at least 5 minutes of the show every week.

 Licenses

International sales The show is sold in Finland, Turkey, Tunisia, Italia, Eastern Europe. DVD   Young public: DVD in newspapers shop. Family public : DVD in usual sales networks, boxed set of 5 DVD Senior public: mail order selling                                                        Magazine Monthly magazine of 36 pages with all of the news from « Le Mistral » a DVD and 16 pages with games and gifts to win.  Cell phone Partnership with Orange : opportunity to find the show of the day before and information on the cell phone, as well as videos on rewind tv.   Internet www.plusbellelavie.fr : Website with rich, relevant and interactive content. The "Mistraliens"'s club, Forum, Shop, Show-Room...                                                Plus Belle La Life : Virtual world of Life's so sweet: - Total imersion in the universe of the show. - Forum, Games, Parties...                                                                               Products           Licenses : Textile Household linen, Shoes… Publishing Illustrated book, Cookbook, Novels, Behind the scenes, actors books…             Music Games  Card game, Board game, Video game...                                              But also beauty products, house products, gifts... Spin-off products They are sold on the internet, in the official shop in "Marseille" and in many other shops.  Partnership Communication operation, Hypervideo, Use of the sets ... and let's be imaginative together.