Telfrance Group established the label License Lab’ in order to implement its diversification strategy and to promote the strength and potential of its programs and brands. License Lab' has two main ambitions:
- to create a genuine link between the television programs it represents and consumer brands, and to build a coherent relationship and added value for each of the parties.
- to innovate in terms of its partnerships and to act as a true experimental laboratory.
License Lab' is in charge of the merchandising of the licenses and partnerships of the brand “Life’s so sweet” and also of animation series that all have a modern, cheerful and colourful design with strong core values.
LICENSE LAB
